What do customers want in a wine club and how has NW Wine Shuttle delivered a wine club that also incorporates wine tasting experiences in an entirely new way.
In Today’s episode, I’d like to offer a two minute introduction to NW Wine Club. If you’re not from Oregon, this club may not be relevant to you. But if you want to stick around, this podcast will surely give you some inspiration for what to look for in a wine club.
First, I want to preface – there are so many different types of wine clubs and this one by no means is the best. But it was designed by loyal customers and fans… And that’s got to mean something right. In March, we sent a survey out asking what makes the perfect wine club and then we designed one exactly the way they wanted it.
Have you ever wanted to be a member of a wine club, but found it hard to commit? Why is that? Is it the cost? The commitment? Or the fear of missing out. If you live in Oregon, there are so many fantastic wineries and they all have wine clubs. Overwhelming right. Do you find yourself feeling unsure and unable to commit to a single winery?
You might be telling yourself, I don’t want shipments of the same wine over and over. As a member of many winery based wine clubs, I’m here to tell you that if you love the wine and the winery, these ideas will not pop into your head, you’ll just know its for you… and besides that nothing is permanent.
But if you are a lover of variety, which many of our customers are… We’ve got you covered.
When it comes down to it 50% of those who responded to our survey are already members of a wine club. But nearly 80% of them said they would consider joining a new wine club if it was designed for their wants and needs.
NW Wine Club was designed by these very customers and for these customers. To give them something new, to encourage them to step outside the box, and to incentivize them to come to wine country often.